Honda Motor Co., Ltd. is a company that has developed by refining its technical capabilities in motor sports. However, the popularity of motor sports has declined, and its effectiveness as a place to show its technological capabilities has diminished. Creating a new "joy of buying" as a member of Team Honda by establishing a place to disseminate the technology cultivated in Honda's motor sports in Suzuka City, a sacred place for motor sports with an international circuit created by the founder Soichiro Honda Propose facilities to do.