What will the wholesale market look like in the future? In the past, wholesale markets were black-box, function-oriented structures with only vendors and related parties entering and leaving the market; now that the number of e-commerce markets has increased, the market's function is decreasing, and there is concern that wholesale markets themselves will disappear in the not-too-distant future. On the other hand, we believe that the process of buying and selling goods directly between people, led by the auction that used to take place in wholesale markets, is an opportunity for value to be created. The act of consumption is enriched by knowing the background of the goods being sold, such as what kind of producer made the product and where it came from. We focus on the moment when added value is created, which cannot be obtained through modernized forms of consumption such as supermarkets and online shopping, and propose that wholesale markets, which will be losing their functions in the future, be transformed into spaces where such experiences can take place.